The Reputation Group - Consumer and business-to-business marketing


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	The Services We Provide ‣ Communications Strategy and Counsel ‣ Consumer and Business-to-Business Marketing ‣ Media Relations ‣ Social Media, Blog and Online Communications ‣ Issues Management ‣ Social Marketing and Public Education ‣ Corporate Responsibility ‣ Creative Writing
	Consumer Marketing We are passionate about marketing brands to consumer audiences; whether Gen Y, women, baby boomers or regional Australians, we know these audiences well. We build visibility and preference for our clients and their products and services through consumer outreach, media relations, event marketing, grassroots campaigns, strategic alliances and sponsorships, pop culture penetration, word of mouth, mobile marketing, and interactive and emerging media initiatives. A deep understanding of target audiences combined with breakthrough creativity makes our work consistently lead the pack. Business-to-Business Marketing We are skilled in the execution of B2B campaigns to help companies obtain business leads, increase sales, enhance customer loyalty and strengthen their competitive position. We also develop internal programs aimed at incentivising employees to achieve set commercial targets.		Our experience includes brokering successful business partnerships and sponsorships, working with intermediaries and professional groups, placing publicity in business and trade media and promoting business advisory services. Our Services • New product launches • Media publicity • Brand communication campaigns • Sponsorship leveraging • Celebrity, stakeholder and third party endorsements • Influencer programs • Promotions • “Buzz” street marketing • Special events • Writing services • Creative design and production