Informed by expert advice and research, The Reputation Group helped develop two integrated campaigns to empower parents to be positive role models for their children when it came to drinking.
KIDS ABSORB YOUR DRINKING and KIDS AND ALCOHOL DON’T MIX increased pre-disposition to moderate consumption amongst parents exposed to the campaigns.
They encouraged enquiry and self-learning about drinking amongst parents and other family influencers through advertisements, editorial coverage, an informative website and the opportunity for discussions with experts.
Underpinning the campaigns were stakeholder forums, engagement with parenting and schools’ organisations and a community activity grants’ program. Research showed that parents positively responded to the campaigns, both of which won numerous awards.
To view more visit Our work in the menu above.