The Reputation Group - Online Communications


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	The Services We Provide ‣ Communications Strategy and Counsel ‣ Consumer and Business-to-Business Marketing ‣ Media Relations ‣ Social Media, Blog and Online Communications ‣ Issues Management ‣ Social Marketing and Public Education ‣ Corporate Responsibility ‣ Creative Writing
	Online Communications The internet has changed how people and companies view the world. With the explosion in new online communication technologies conversations now occur in more environments than ever before, affecting an organisation's reputation, the strength of its brands and its overall success. We keep up with trends relating to how and where people consume information and how we can harness these sources for our clients. Understanding the power and place of social media in a multi-faceted communications campaign is something we pride ourselves on. We understand that blogging or communicating social networks is not right for every brand and we analyse every campaign to determine the best fit of available communication tools.		As reputation management experts we see online PR as an invaluable way to manage a company or brand reputation among generally vocal and informed audiences. Our online campaign activities support the integrated approach we adopt for client campaigns. In all our online PR activities we look to: • Influence the online influencers (media, community and target audiences) • Connect with customers • Manage audience feedback • Deliver communication with a consistent brand tone • Develop positive two way dialogue and relationships with audiences We have worked with clients to develop blogs, podcasts, social network sites and pages, search engine optimisation and mobile marketing programs. If you would like to know more about how we can help you harness the power of social media in your PR campaign, contact The Reputation Group.