Our work is based on behavioural science and consumer insights – we don’t just use our gut feel but ensure that we have an evidence base for our strategic approach.
Research is always our starting point. We gain insights that inform our strategy and creative to produce strong results for your campaign.
Social marketing and behaviour change campaigns are more complex and nuanced than selling a bar of soap. People need to be inspired and supported on their behaviour-change journey. They also need a supportive environment.
Our work is governed by the international consensus definition of social marketing:
‘Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. Social marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.’
We use a systematic process to ensure that all our campaigns are evidence-based and delivered creatively through the best and most cost-effective channels that will reach your target audience.