As part of Healthy Together Victoria, The Reputation Group helped develop ‘Vegspiration’ to motivate young families in the Knox community to eat more vegetables.
‘Vegspiration’ was built around a theme of promoting ideas and inspiration for families to eat more veggies. Local retailers participated, kindergartens hosted cooking demonstrations, and local personalities were featured on recipe cards distributed though community avenues.
A Facebook community was started under ‘Knox Friends for Health’ where an online competition and recipe posts saw a steady growth in fans and engagement. By the campaign’s end, the page had gained over 600 ‘friends’, significantly exceeding the set target.
Through ‘Vegspiration’, Healthy Together Knox established ongoing partnerships with key stakeholders; including kindergartens, retailers and media, as well as the local Westfield Shopping Centre.