Communications Plan for National Community Attitudes Towards Violence Against Women Survey
Despite media attention there remains a lack of knowledge about gender-based violence. VicHealth identified a need for an ongoing communications plan to promote a significant report on Australians’ attitudes against violence against women.
The Reputation Group developed a communications strategy and an implementation plan to extend awareness of the National Community Attitudes towards Violence against Women Survey report findings. This included ways of using these findings to positively change attitudes and behaviours amongst identified target groups.
Research to inform the plan included an audit of existing communications assets as well as interviews with service providers and key organisations active in the prevention of violence sector.
Working as a facilitator, TRG helped stakeholders integrate the report’s evidence base into their work; either in policy development or program planning.
Based on the research findings, TRG’s work included developing “plain language” materials and tool kits for stakeholders to help make the survey’s findings more widely known in the broader community.