Victoria’s Social Enterprise Strategy Launch
Leading the way, Victoria is home to Australia’s largest collection of social enterprises. The Department of Economic Development, Jobs, Transport and Resources engaged TRG to launch the Victorian Government's Social Enterprise Strategy and Network.
The Victorian Government is the national leader in driving employment participation and inclusive economic growth through social enterprises. To launch the state’s Social Enterprise Strategy, TRG developed a communications strategy for holding and promoting seven stakeholder events in metropolitan and rural Victoria.
Each event was held at a successful social enterprise, which provided the opportunity to showcase their work and for event attendees to tour the organisation’s operations. Highlights included a presentation of the Strategy’s action areas and initiatives followed by networking activities where ideas were shared about how social enterprises in Victoria can grow and prosper. The Strategy was further publicised through social media and follow-up e-newsletters.
All events were well attended with a post-event stakeholder survey indicating that social enterprises now had a greater understanding of the Government’s approach and support for the sector .